FashionAI Privacy Policy

Last Updated: February 22, 2026

This Privacy Policy describes how FashionAI ("we," "our," or "us"), a product of WildFruit Oy, collects, uses, and protects your information when you use our mobile application.

Information We Collect

Photos You Upload: When you use FashionAI to rate your outfit, the photos you take or select are stored locally on your device. Photos are processed to generate outfit ratings and feedback. We do not permanently store your photos on our servers. If any processing requires temporary transmission to a third-party AI service, the images are not retained after processing. We do not sell, rent, or share your photos for advertising, marketing, or public dataset purposes.

Usage Data: We may collect information about how you use the app, including the features you access and the time spent in the app. This helps us improve the service.

Device Information: We collect basic device information such as device type, operating system version, and unique device identifiers for analytics and troubleshooting purposes.

How We Use Your Information

• To provide outfit ratings and feedback through AI analysis
• Improve app functionality and performance
• To provide customer support
• To analyze app usage and improve user experience
• To detect and prevent fraud or abuse

Legal Basis for Processing (EEA Users)

If you are located in the European Economic Area (EEA), we process personal data based on one or more of the following legal grounds:

• Your consent
• Our legitimate interest in operating and improving the app
• Compliance with legal obligations

Data Retention

We retain personal data only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required by law. Photos remain stored locally on your device unless you delete them.

International Data Transfers

Some third-party service providers may process limited data outside the European Economic Area (EEA). Where applicable, we ensure appropriate safeguards are in place in accordance with applicable data protection laws.

Third-Party Services

FashionAI may use third-party services for analytics, crash reporting, or AI processing. These providers may collect limited device and usage data in accordance with their own privacy policies. We ensure that our providers maintain appropriate data protection standards.

Data Security

We implement appropriate technical and organizational security measures, including encryption during transmission and secure infrastructure practices. However, no method of transmission over the Internet is 100% secure.

Your Rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you
• Request correction or deletion of your data
• Request restriction of processing
• Object to certain processing activities
• Withdraw consent at any time
• Lodge a complaint with your local data protection authority

Children's Privacy

FashionAI is not intended for use by children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by updating the "Last Updated" date at the top of this policy. Continued use of FashionAI after changes constitutes acceptance of the updated policy.

Contact Us

If you have questions about this Privacy Policy or how we handle your data, please contact us:

WildFruit Oy
Email: support@wildfruitai.com
Subject Line: FashionAI Privacy Inquiry